?? ????? ?????? Competition ??? ??? ? ????? ???? ???. ???? ????? ? ?????? ?? ??? ? ???? ????? ?? Strategy Effective Advertising ????? ???. ??????? Attracting Customers ??????? ? Value ??????. Improvement ?? ????. ????? ?? ?? ??? ??? ??????? ???????? ?? ????? ??????? ?????? ??????? ?????? ??